Authentic Influence

Waze CMO Erin Clift on Navigating a Brand Forward

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On today's episode, Waze Chief Marketing Officer Erin Clift discusses how she is leading Waze in their efforts to foster community among commuters in the midst of a "mobility crisis" in the US.

Today, you'll learn:

  • Erin's reasons for joining Waze, and her thoughts on other organizations with similar energy and potential
  • Erin's values as a leader
  • Waze Carpool, and how Erin is bringing commuters together through it
  • The "mobility crisis" and its implications for the future
  • Some of the stories of real people whose lives have improved through Waze
  • Erin's vision for Waze in the near future
  • Tips to become a more authentic marketer

    • Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

    Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

    Find more at https://www.podcast.vivoom.co/.

    Enjoy!

    Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

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    Authentic InfluenceBy Adam Conner
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