WCCO is looking back on our 100 years on the air! Today, we're going way back into the archives to the 1920s and the birth of the "singing" commercial jingle. When Washburn Crosby (now General Mills) purchased WCCO, they started finding new ways to market a new cereal. It became a radio landmark, the original sung "Wheaties Jingle".

WCCO is looking back on our 100 years on the air! Today, we're going way back into the archives to the 1920s and the birth of the "singing" commercial jingle. When Washburn Crosby (now General Mills) purchased WCCO, they started finding new ways to market a new cereal. It became a radio landmark, the original sung "Wheaties Jingle".

WCCO is looking back on our 100 years on the air! Today, we're going way back into the archives to the 1920s and the birth of the "singing" commercial jingle. When Washburn Crosby (now General Mills) purchased WCCO, they started finding new ways to market a new cereal. It became a radio landmark, the original sung "Wheaties Jingle".&nbsp;

WCCO 100 Days - The Original "Wheaties Jingle"

In 2024, WCCO Radio is celebrating 100 years on the air. We'll look back on some of the most important and entertaining moments from the last century as you heard right here on 830 WCCO Radio!

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WCCO 100 Days - The Original "Wheaties Jingle"

WCCO 100 Days - The Original "Wheaties Jingle"