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WCM's Park Update: OHI on Rebranding & Planning for Growth
WCM's Park Update, sponsored by Spot2Nite, chats with David Balser, the chief strategy officer at OHI (formerly the National Association of RV Parks and Campgrounds) and Jaqueline Gloria, OHI's vice president of operations, about the association's recent rebranding and the change to its membership options.
Basler and Gloria speak on the reasoning behind the rebranding, how OHI is going to use the rebranding to hopefully grow its membership base and more. WCM also tackles questions about OHI's support of state associations and concerns that its new membership method may force competition between it and the state associations.
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By Woodall's Campground MagazineWCM's Park Update, sponsored by Spot2Nite, chats with David Balser, the chief strategy officer at OHI (formerly the National Association of RV Parks and Campgrounds) and Jaqueline Gloria, OHI's vice president of operations, about the association's recent rebranding and the change to its membership options.
Basler and Gloria speak on the reasoning behind the rebranding, how OHI is going to use the rebranding to hopefully grow its membership base and more. WCM also tackles questions about OHI's support of state associations and concerns that its new membership method may force competition between it and the state associations.
***
Subscribe for free to receive the latest news and information delivered daily to your inbox.
https://woodallscm.com/subscribe/