A tweet led to a blog post about how quickly editors dismiss most queries, and here I’m examining this breakdown in the context of journalists pitching freelance article ideas.

The vast majority of freelance pitches can be rejected well before the first paragraph.

The ones that get assigned instantly show a different kind of understanding of the pub’s wants and needs, and each subsequent sentence and paragraph reinforces this.

MENTIONED IN THIS EPISODE

In the Blink of an Eye on the Brevity blog 

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Follow the 5 proven steps I use to break into CNN, the New York Times, Dwell, and many other publications with a cold pitch: www.rebeccalweber.com/howtopitch

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