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On this episode, Lauren is joined by Michael Dortch, the founder of DortchOnIt.com and a long-time data professional. Lauren and Michael discuss the importance of data, how data-oriented people make decisions, what effective leadership looks like, and much more.
3 Takeaways:
Key Quotes:
Bio:
Michael is a growth-focused content marketing leader with 15+ years' accomplishments enabling companies to maximize revenues, increase ROI, and improve customer perception and satisfaction.
As an IT industry analyst, consultant, journalist, and marketer, he has been translating “bits and bytes” into “dollars and sense” for four decades. Michael has served as Senior Content Strategist at Huawei Technologies USA, Senior Content Development Manager at Ivanti, Senior Product Marketing Manager for cybersecurity at LANDESK, Director of Marketing at Intréis (acquired by ServiceNow), and Senior Product Marketing Manager at ServiceNow.
He has also been a senior analyst at Aberdeen Group, Robert Frances Group, Constellation Research, and Yankee Group. In 2010, Michael was included in the inaugural list of “The Top 500 Analysts Using Twitter” – twice. That same year, as Director of Research at Focus.com (acquired by Ziff Davis Enterprise), I built the Expert Network and created content that helped get that site named a “Top 10 Media Site” by Crain’s B2B Magazine.
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On this episode, Lauren is joined by Michael Dortch, the founder of DortchOnIt.com and a long-time data professional. Lauren and Michael discuss the importance of data, how data-oriented people make decisions, what effective leadership looks like, and much more.
3 Takeaways:
Key Quotes:
Bio:
Michael is a growth-focused content marketing leader with 15+ years' accomplishments enabling companies to maximize revenues, increase ROI, and improve customer perception and satisfaction.
As an IT industry analyst, consultant, journalist, and marketer, he has been translating “bits and bytes” into “dollars and sense” for four decades. Michael has served as Senior Content Strategist at Huawei Technologies USA, Senior Content Development Manager at Ivanti, Senior Product Marketing Manager for cybersecurity at LANDESK, Director of Marketing at Intréis (acquired by ServiceNow), and Senior Product Marketing Manager at ServiceNow.
He has also been a senior analyst at Aberdeen Group, Robert Frances Group, Constellation Research, and Yankee Group. In 2010, Michael was included in the inaugural list of “The Top 500 Analysts Using Twitter” – twice. That same year, as Director of Research at Focus.com (acquired by Ziff Davis Enterprise), I built the Expert Network and created content that helped get that site named a “Top 10 Media Site” by Crain’s B2B Magazine.