In this episode of the Amada Senior Care Podcast, Marcos Moura sits down with James
Bernoski, owner of Amada Senior Care Lexington and Louisville, Kentucky.

James shares his inspiring journey from working as a paramedic and nurse to becoming
a successful home care business owner. Learn how he transitioned during the
uncertainty of COVID, scaled his business using digital marketing, and built a
passionate team while maintaining personal connections with both clients and
caregivers.

Key highlights:
● Why more businesses are born in uncertain times
● Challenges of launching a second location during COVID
● How digital marketing now drives 70% of his business
● Tips for reducing caregiver turnover with real connection
● The importance of building a personal brand in home care
● How James balances business with life on his Kentucky farm