In this episode of We Are Amada, Marcos Moura sits down with Tracy Eidson, one of Amada’s earliest franchise partners who now leads thriving offices in both Rocky Mount and Raleigh, North Carolina. Tracy came from the world of IT, not healthcare, but after a chance encounter at a franchise expo, she took a leap of faith. Ten years later, she’s built a deeply personal business — one that now includes her son Finley as her partner. 

Tracy shares what it was like to launch in a small town, build trust from the ground up, and grow through some of life’s hardest seasons. From the realities of caregiving to the pride of watching her son carry the torch, this episode offers a grounded look at what a decade of commitment, connection, and compassion really looks like in senior care. 

Timestamps / Key Takeaways:

• The reality of starting with zero healthcare experience
• Why small towns can be a business advantage
• Growing from one client to two territories
• Working alongside her son in Raleigh
• The emotional side of caregiving
• Losing her parents and finding a deeper purpose
• Why Amada still feels like family after 10 years
• Advice for future franchise partners