We Are Podcast

AI is rapidly changing the business world, offering new ways to enhance speed, accuracy, and efficiency. With AI tools like ChatGPT, processes that once took months can now be completed in seconds. However, this shift also raises important questions about identity and the role of humans in a world increasingly dominated by AI.

In this episode, Rod Santomassimo, a seasoned business coach, shares insights on how AI is transforming client experiences and the business landscape. With decades of experience, Rod discusses the benefits and challenges of integrating AI into daily operations, offering valuable advice for those looking to stay ahead in a fast-changing world.

1. AI Accelerates Business Processes: AI, particularly tools like ChatGPT, can dramatically speed up business processes, transforming tasks that once took months into activities completed in seconds.
2. Preserving Identity Amidst AI Integration: As AI becomes more prevalent, it's crucial to maintain authenticity. Businesses must ensure that AI-generated content reflects their true voice to preserve their brand identity.
3. The Challenge of Adapting to AI: While AI offers immense potential, not all businesses are quick to adopt it. Those who do, however, often find that it gives them a significant competitive advantage.
4. AI's Impact on Human Connection: As AI-generated content becomes more common, the value of genuine human interaction and connection will increase, making authenticity and human touch even more important.
5. AI Misconceptions and Realities: It's essential to understand AI's limitations, such as its struggles with accuracy and data handling. Proper training and input are necessary to ensure AI outputs are both useful and authentic.

Coming up in this episode:

1. (00:01:11) Exploring the Role of AI in Business Dive into how AI is transforming business processes, particularly in the realms of speed and efficiency, and why it's crucial for entrepreneurs to integrate AI into their operations to stay competitive.
2. (00:03:10) Misconceptions and Challenges with AI Discuss the common misconceptions about AI, including concerns about job replacement and the importance of maintaining authenticity in AI-generated content.
3. (00:05:05) The Impact of AI on Identity Our guests share insights on how AI is challenging traditional business identities and what it means for professionals who tie their self-worth to their work.
4. (00:09:26) The Future of Content Creation Discover why experts believe that 90% of content will be AI-generated in the next five years and what that means for the value of genuine human connection in business.

All this and more, on this week’s episode of  We Are Podcast.

If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on  wearepodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more.

If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free.

Stay tuned next week. So, make sure to subscribe to the show to get that episode as soon it gets released. Until then, much love.

Explore the transformative role of podcasting in driving business growth. As the digital landscape continues to evolve, podcasts have emerged as essential tools for building brands, engaging niche audiences, and achieving business success. The discussion highlights the journey from overcoming initial challenges to leveraging podcasts as powerful business development strategies. Whether it's about starting a new podcast or refining an existing one, the episode provides valuable insights into making podcasting a strategic asset for business.

1. Narrowing the Niche Is Crucial for Success: Establishing a clearly defined target market is essential for building a future-proof business. Focusing on a specific niche allows for standing out, becoming known for a solution, and expanding strategically from a solid foundation.
2. The Importance of Team Support: A successful podcast relies on more than just a strong host. A dedicated team is necessary to manage production, marketing, and content, ensuring consistency and growth while allowing the host to concentrate on delivering value through conversations.
3. Podcasting as a Business Development Tool: Podcasts can serve as powerful tools for networking and business development. Engaging high-profile guests can lead to new business opportunities, with relationships formed during interviews potentially evolving into valuable partnerships and clients.
4. The Role of AI in Podcasting and Marketing: AI is significantly impacting the marketing landscape, enabling faster idea generation and enhanced personalisation. However, while AI improves efficiency, the creative and contextual aspects of content creation still require a human touch to truly connect with audiences.
5. Mindset and Consistency Are Key: Commitment to the podcasting process and maintaining consistency are vital for achieving long-term success. Preparing a few episodes before launching helps sustain regular output, while a positive mindset can help overcome challenges and turn podcasting into a rewarding business venture.

All this and more, on this week’s episode of  We Are Podcast.

If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on  wearepodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more.

If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free.

Stay tuned next week. Subscribe to the show to get that episode as soon it gets released. Until then, much love.

This episode dives into how embracing vulnerability enhances leadership, adopting innovative technologies propels business success, and prioritizing sustainability fosters a positive impact, encouraging entrepreneurs to confront challenges head-on and inspire meaningful change.

Main Key takeaways:

• Authenticity and vulnerability are essential for effective leadership, as they foster healthier environments and deeper connections with teams.
• Facing fears and pushing through discomfort can lead to personal and professional growth, turning challenges into opportunities for success.
• Embracing new technologies, like AI, can drive business success and keep companies competitive by fostering creativity and efficiency.
• Considering the broader impact of business decisions on the environment and society is crucial for long-term success and ethical leadership.
• Individuals and businesses should take responsibility for their actions, as personal awareness and sustainable practices contribute to collective progress.

All this and more, on this week’s episode of  We Are Podcast.

If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on  wearepodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more.

If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free.

Have you ever think of how a podcast could transform your business prospects and personal brand? Tune in to an insightful conversation with Spencer Lodge to learn the secrets. Spencer, a seasoned podcaster and entrepreneur, emphasises that the real power of podcasting lies not just in creating content, but in strategically using it to drive sales and build meaningful connections. Learn how to prioritise sales and streamline your entrepreneurial efforts with insights from Spencer Lodge. From his early days struggling with sales to becoming a renowned figure in Dubai, Spencer shares invaluable lessons on prioritising cash flow over perfection and understanding the crucial role of sales in any business venture.

Spencer reveals how his podcast became a pivotal business development tool, allowing him to convert guests into clients and establish long-term, lucrative relationships. By focusing on authentic conversations and consistent content creation, he turned his podcast into a powerful platform for business growth and personal connection. Learn how to navigate the world of podcasting, handle rejection, and turn each episode into an opportunity for both personal and professional development.

In this episode you will:

• [00:02:37] Learn how to prioritise sales and streamline your entrepreneurial efforts with insights from Spencer Lodge.
• [00:05:17] Take a deeper look into how rejection can be a valuable learning tool for success.
• [00:08:42] Rethink your podcast's value by using it as a powerful business development tool.
• [00:13:00] We talk in-depth about how to navigate the world of podcasting for both personal and professional development.

All this and more, on this week’s episode of  We Are Podcast.

If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on  wearepodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more.

If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free.

Stay tuned next week when we talk about Being true to yourself and when to move on feat. Heather Roberts. So, make sure to subscribe to the show to get that episode as soon it gets released. Until then, much love.

• https://www.spencerlodge.tv/
• https://wearepodcast.com/

In this episode, let's clarify and solidify thought leadership through podcasting, navigating the captivating world where voices aren't just heard—they resonate and create ripples of change. We peel back the layers to reveal the true heart of podcasting, its profound impact, and the transformative journeys it catalyses. We are venturing into the stories of extraordinary podcasters, from the art of refining ideas to the deep, personal discoveries and the strategic mastery behind guest selection. This episode is a treasure trove of wisdom, set to enlighten the veteran podcaster and ignite the curiosity of newcomers to this dynamic medium.

Coming up this episode:

• Joey Coleman ([00:00:19]-[00:02:01]): He taught me that the true value of my podcast lies in its ability to refine my thoughts and ideas, rather than just serving as a vehicle for business development.
• Jason Irving ([00:00:27]-[00:04:47]): Reminded me that the core of my podcasting journey is to delve deep into the personal growth stories of both myself and my guests, sharing these intimate journeys with my audience.
• Cameron Herold ([00:00:36]-[00:10:58]): Showed me the importance of being strategic about whom I invite onto my podcast, ensuring they align with my vision and resonate with my listeners.
• Athin Cassiotis ([00:00:41]-[00:15:27]): Impressed upon me the power of asking insightful, high-quality questions to create standout podcast content and build meaningful connections.
• Byron Dempsey ([00:00:51]-[00:18:33]): Reinforced how impactful my podcast can be for young listeners, with success not measured by numbers but by the life-changing stories and feedback from my audience.

All this and more, on this week’s episode of  We Are Podcast.

If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on  wearepodcast.com, subscribe to the show, and give me a review and rating. It really helps us get found more.

If you are a business owner podcaster and want to join others just like you in a group where we share tactics and ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free.

Stay tuned next week when we talk about **. So, make sure to subscribe to the show to get that episode as soon it gets released. Until then, much love.

In this episode, we're diving into how mastering video and podcasting, along with mixing personal growth with business, can change the way we tackle our work and success. We'll discuss starting from zero, making big choices, and using smart tactics to push our ideas forward. This isn't just about the steps to building a business; it's about the deep reasons behind why some succeed in today's digital world.

Joining me today is Ken Okazaki, who shines a light on entrepreneurs trying to get their message out there through content marketing. Leading the way with GoBox Studio and 20X Agency, Ken has changed the game for coaches wanting to share their message through videos. Hosting The Content Capitalists Podcast, Ken brings together business success stories that show how powerful content can be.

Coming up in this episode:

• Understand the impact of overcoming limiting beliefs on starting a business. 00:02:20
• Learn to pivot successfully from hosting large-scale events to running a digital media agency. 00:03:00
• The journey of creating a physical product from concept to market. 00:03:40
• The evolution of content marketing and the merging worlds of video and podcasting. 00:05:40
• Art of continuous learning and self-evaluation. 00:04:10
• Understand the strategic approach to content creation that targets and serves a specific audience. 00:07:40
• Importance of authenticity and experience in shaping content that resonates. 00:06:40
• Learn how the process of starting and nurturing a podcast can lead to personal and professional growth. 00:05:30
• We talk in-depth about the significance of engagement, consistency, and the strategic repurposing of content across platforms. 00:14:10

• https://goboxstudio.com/
• kenokazaki.com
• https://20xagency.com/
• https://contentcapitalists.com/

All this and more, on this week’s episode of  We Are Podcast.

If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on  wearepodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more.

If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free.

Stay tuned next week when we talk about podcast strategies for deep engagement. So, make sure to subscribe to the show to get that episode as soon it gets released. Until then, much love.

Podcasting is about understanding what happens behind the mic the moment we decide to hit record, blending meticulous planning with spontaneous conversations. In today’s episode, we're diving deep into the heartbeat of podcasting, exploring the unique journeys of podcast creators from various corners of this vibrant industry. It's a celebration of the craft, the challenges, and the triumphs that make this industry so vibrant.

Today's guests are familiar voices from my previous interviews, bringing their unique insights and experiences in podcasting behind the mic. Whether it's refining the art of engagement, navigating the technicalities of production, or innovating with AI, our guests shed light on the myriad ways they bring their voices to life. Join me as we traverse the fascinating paths of podcasters who are redefining storytelling, one episode at a time.

Coming up in this episode:

• [00:00:10] Joey Coleman emphasised the importance of setting clear boundaries for your podcast.
• [00:03:50] Jason Irving shared how leveraging social media connections to identify and invite potential guests can simplify the guest acquisition process.
• [00:05:10] Cameron Herold illuminated the strategy of amplifying a podcast's reach through various promotional channels, including emails, social media, and remarketing ads.
• [00:07:10] Athin Cassiotis: Gave advice on embracing personal curiosity when crafting interview questions, which struck a chord with me.
• [00:09:10] Byron Dempsey shared the importance of prioritising in-person interviews.
• [00:13:30] Jeff Mains: Leveraging video content and the benefits of being an early adopter on new platforms, like YouTube's podcast features.

• Joey Coleman: https://open.spotify.com/episode/0Q5tiZwjD2rQCL30gurWS4?si=bc32e315eab0448f
• Jason Irving: https://open.spotify.com/episode/5B3PwQB35ujzp4z995H4Kp?si=85cbd7ad15e34c81
• Cameron Herold: https://open.spotify.com/episode/6fqvF5Rs67jmJzdzQThq8k?si=cd0f50b46d3645a6
• Athin Cassiotis: https://open.spotify.com/episode/5cJsNFt6ZJc6Nm0BJdfVSk?si=cff9077d79e54d15
• Byron Dempsey: https://open.spotify.com/episode/3rRVRAS62tBZhUBlAqgCxz?si=0bcce1535e54423b
• Jeff Mains: https://open.spotify.com/episode/3ACcNm6p3xL02vrADPqfrZ?si=18fabfac0bbd4830

All this and more, on this week’s episode of  We Are Podcast.

If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on  wearepodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more.

If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free.

Stay tuned next week when we talk about mastering video and podcasting for top engagement with Ken Okazaki. So, make sure to subscribe to the show to get that episode as soon it gets released. Until then, much love.

Exploring ****the intersection of podcasts ****and AI reveals how technology enhances storytelling and audience engagement in the digital age. Artificial intelligence is making everything easier, from daily tasks to complex processes, and it's revolutionising fields like podcasting. This episode dives into AI's transformative power, emphasising the critical shift from merely experimenting with AI to fully implementing it. We explore how AI integration is streamlining content creation, pushing businesses towards adaptation, and shaping the future of media with unprecedented efficiencies and capabilities. At the intersection of podcasts and AI strategy, Jordan Wilson illustrates how tailored AI tools can dramatically enhance the podcasting experience for creators and listeners alike.

Joining me today is Jordan Wilson, an AI strategist and the visionary behind Everyday AI, a top-ranked media company on Spotify. Jordan's expertise in prompt engineering has empowered thousands, from small business owners to Fortune 100 executives, to leverage generative AI for growth. His work at Everyday AI showcases the potential of AI in enhancing professional growth and company advancements through its daily livestream, podcast, and newsletter.

In this episode, you will:

• Learn how Jordan Wilson transitioned from a college newspaper podcast to launching Everyday AI (00:01:10–00:01:40).
• Understand the significance of adapting to AI in journalism and podcasting for sustained relevance and impact (00:04:20–00:04:50).
• Take a deeper look into the early adoption of AI technologies and their transformative potential in various sectors (00:05:00).
• We answer a question about integrating AI into daily podcast production and the efficiencies it brings (00:07:00).
• Rethink your podcast's value by exploring the role of AI in enhancing content creation and distribution (00:12:00).
• Hear us talk about the critical nature of AI in ensuring the future viability of businesses and projects (00:20:10).
• Learn how AI tools can be leveraged for thorough research and maintaining journalistic integrity (00:13:00).
• We talk in-depth about the urgency for businesses to implement AI technologies to avoid obsolescence (00:20:10).

All this and more on this week’s episode of the We Are Podcast.

If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on  wearepodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more.

If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free.

Stay tuned next week when we talk about the art of podcast creation. So, make sure to subscribe to the show to get that episode as soon it gets released. Until then, much love.

• https://www.linkedin.com/in/jordanwilson04/
• https://www.youreverydayai.com/

Every voice matters, regardless of colour, gender, or age, making it crucial to welcome diversity into our discussions, decisions, and daily interactions. This special episode brings together insights from past guests who have made significant contributions to discussions on diversity and inclusion. We discuss the importance of including a variety of perspectives in our conversations, the challenges of traditional hiring practices that overlook true diversity, and the transformative power of leadership that dares to challenge the status quo. We explore the crucial steps towards creating more inclusive spaces, the significance of disagreeing constructively, and the collaborative efforts required to enact real change in our organisations and society. Through engaging dialogues, we uncover how diversity and open conversations not only fuel innovation but also drive us towards a more understanding and inclusive future.

In this episode, you will:

• Learn how to embrace diversity and open a conversation for innovation and growth. [00:05:00]
• Understand the significance of bringing different perspectives to the decision-making table. [00:03:20]
• Learn to identify and challenge traditional hiring practices that limit diversity. [00:05:50]
• Take a deeper look into the impact of leadership on fostering an inclusive environment. [00:06:10]
• We answer a question about setting up individuals from marginalised communities for success. [00:01:10]
• Rethink your approach to diversity and inclusion by examining your own biases and practices. [00:13:20]
• Understand the power of disagreement in refining arguments and advancing discussions. [00:12:40]
• Hear us talk about the importance of collaborative efforts in creating societal change. [00:14:50]
• Learn how small groups of people can enact significant change through focused intention. [00:13:40]
• We talk in-depth about the necessity of having diverse voices in the advertising world and beyond. [00:03:50]

All this and more, on this week’s episode of  We Are Podcast.

If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on  wearepodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more.

If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free.

Stay tuned next week when we talk about the intersection of podcasts, journalism and AI with Jordan Wilson So, make sure to subscribe to the show to get that episode as soon it gets released. Until then, much love.

• Kiri-Maree Moore: https://open.spotify.com/episode/5rNRy7wjuREgJ0FlQ2W0iR?si=Mc5owXfxRWaKseIiukbSOg
• Daniel Mangena: https://open.spotify.com/episode/3wK1XSHwWikumGENU7kE6j?si=DJUkPr4PQnuSOzXlruYOkA
• Maribel Lara: https://open.spotify.com/episode/2ng27tq3WmmvjCqbWzwa0O?si=glq-gNr6Q-uyEXkp6y6Abg
• Dan Ilic: https://open.spotify.com/episode/3xYJA4tolOx6QDZUfmarSK?si=70vH99ppQm2icN4rvteo8w

Once again, I sit down with the one and only Cameron Herold, a seasoned entrepreneur and mentor, to explore the untold challenges that entrepreneurs face behind the polished facade of success. Through our candid conversation, Cameron sheds light on the harsh realities of navigating the entrepreneurial journey, from grappling with burnout to the isolating fear of failure.

With over two decades of entrepreneurial experience, Cameron unveils the raw emotions and vulnerabilities that often go unnoticed in the relentless pursuit of success. Together, we uncover the importance of self-care, resilience, and fostering a supportive workplace culture to thrive amidst the tumultuous landscape of entrepreneurship. Get ready to gain invaluable insights and actionable strategies to navigate the highs and lows of entrepreneurship on this eye-opening journey with Cameron Herold.

Coming up in this episode:

• Entrepreneurial hotspots like Dubai, Bali, and Austin foster unique opportunities for innovation and networking. [ 00:2:35]
• Digital currencies and mobile payments are becoming prevalent, reflecting significant shifts in global economic practices. [00:03:25]
• Marketing power lies in targeted messaging that resonates with specific audiences. [00:04:05]
• Strategic focus on COOs can lead to deeper market penetration and unique business partnerships. [00:04:45]
• The impact of social media is profound, yet entrepreneurs often only showcase the positive aspects, ignoring the hardships. [00:29:37]
• A serious issue for entrepreneurs, often leading to mental and physical health crises if not managed. [00:29:17]
• Strategies for self-care and mental well-being (00:31:17)
• Fostering a supportive workplace culture (00:33:37)

If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on  wearepodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more.

If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free.

Stay tuned next week when we talk about the critical need for diversity in decision-making. So, make sure to subscribe to the show to get that episode as soon as it gets released. Until then, much love.

• https://cameronherold.com/
• https://ca.linkedin.com/in/cameronherold