In this day, God is calling us to really believe that we are the Beloved. Corporately yes, but more importantly, personally. If we have any chance of successfully loving our neighbour and living out God's call on our lives, then we need to know how loved we are, and how loved our neighbour is. Is there more to it than reading John 3:16? Yes, there is far, far more to knowing God's love than just reading about it.