A lot of marketers are just would-be artists who took the practical path. Think about it. We came in because we were good at writing, or design, or knowing instinctively what makes something feel right. We took creative risks. We cared about craft. We ended up here because we were creative and needed a way to get paid for it.

What nobody told us is that creativity is a finite resource. When you spend it at work all day, there isn't much left for the novel you've been meaning to write or the instrument collecting dust in the corner. So...there's this deep sense of discontentment. Especially now that AI is here. Our inner artists are feeling neglected.

Amanda Jackson is a freelance content writer and original research content strategist who has spent the last decade giving her best energy to B2B marketing. She knows something needs to change, she just hasn't figured out what yet. One of her goals for 2026 is to like her work more. She also hosts Hone Your Craft, a low-key community gathering for people who just want to spend an hour making something alongside other people. 

We talk about:

• What choosing a creative adjacent career can actually cost you
• The disillusionment so many marketers are feeling right now and why it makes sense
• What it feels like to watch the world debate whether your skills are replaceable
• The itch to blow it all up and start over in a completely different field
• Why putting your hobbies on a to-do list is the fastest way to kill them
• Amanda's Hone Your Craft sessions and what inspired her to start them
• Our definitions of success and how they've evolved
• Why we need to get more comfortable with being bad at things
• Our complicated relationship with being a beginner

This one is for anyone who has given their best years to a field that doesn't quite feel like theirs anymore and is starting to wonder what comes next.

Connect with Amanda: 

LinkedIn: https://www.linkedin.com/in/amandajacksonamj/

Substack: https://substack.com/@mandaroostack

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Keep creating, keep making art. Your art is a gift to you and to the world.