Guest: Aditi Sinha [Ex-CEO, Locale.ai]
Host: Santhosh Venkatesh

Theme: Navigating the highs, lows, and hidden truths of building a B2B startup, and what founders get wrong about Product-Market Fit.

This episode isn’t about how to win, it’s about what’s true.

Santhosh Venkatesh sits down with Aditi Sinha to unpack the reality behind startup growth, the dangers of chasing PMF too fast, and the strength it takes to step back. Aditi shares her journey from building Locale.ai through the COVID era, finding early traction, pivoting her way through multiple learnings, and ultimately, why she chose to walk away.

Top Talking Points:

• Why early traction doesn’t always equal PMF
• Product-led growth vs. founder-led conviction
• How to think about sales when you don’t have repeatable demand
• Fundraising pressure vs. honest customer feedback
• What it really means to “give the company back to investors”
• The personal cost of building in stealth and in the spotlight

What she’d do differently today if starting again

#UnsoldPodcast #StartupLessons #FounderStories #B2BSaaS #ProductMarketFit