By HumblePod
5
77 ratings
The podcast currently has 26 episodes available.
Do you listen to that feeling in your gut? The that tells you right from wrong and what you should do next? It’s what we call your “intuition,” and Bonnie Casamassima thinks it should help be your guiding light through life. Coming from a corporate background, Bonnie found herself at the intersection of stress and internal understanding. One day, she had a breakthrough while deep in meditation, revealing her true calling in life - Intuition By Nature. On this episode of We Built This Brand, Bonnie and Chris talk about her business and what it means to listen to yourself. If you’ve ever had a difficult time following through on your own intuition, Bonnie’s work and research will help you reach that understanding.
Show Highlights
About Bonnie Casamassima
Bonnie is a researcher, educator and highly sensitive intuitive empath.
She’s dedicated to nurturing people’s joy-driven lives through fostering our innate intuitive connection.
Bonnie worked for the past decade+ in the corporate world, as an academic research professor and consultant to corporations.
Years ago Bonnie started receiving visual “pictures” during meditation, and now, each day she just keeps listening to what felt aligned deeply within her and followed her heart. So far, it’s led Bonnie to pursue trainings to hone her intuitive abilities and support others in tuning into theirs.
Links:
Intuitive By Nature’s website: https://www.intuitivebynature.com
Intuitive By Nature Podcast: https://www.intuitivebynature.com/podcast
Intuitive By Nature’s Instagram: https://www.instagram.com/intuitive_by_nature/
Everyone has their own favorite brands, but have you ever considered that you’re a “fan” of those products? Maggie Walsh thinks that you should. Having recently wrapped up a social media campaign for Peacock centered around the 2024 Paris Olympics, Maggie is no stranger to working with household names. As the Head of Strategy for the marketing agency GLOW, she’s tasked herself with helping clients and consumers reconsider our relationships with our go-to goods and media. In this episode, you’ll hear how Maggie’s background in the music industry shaped her approach to marketing. Coming from a world where authenticity can be “do or die” for artists, she brings that perspective to our conversation when it comes to working with major brands.
Show Highlights
About Maggie Walsh
Maggie is a marketing strategist with 15 years of experience at ad agencies, TV networks, and record labels. Their career's been built off channeling cultural curiosity into insightful work and effective team-building that’s helped iconic brands earn new places in culture.
Some of Maggie’s many clients have included Captain Morgan, Oreo, and A&E.
Links:
Maggie’s LinkedIn: https://www.linkedin.com/in/monstermaggs/
Maggie’s Twitter: https://x.com/monstermaggs
Maggie’s Instagram: https://www.instagram.com/monstermaggs/
Maggie's Threads: https://www.threads.net/@monstermaggs
Maggie's TikTok: https://www.tiktok.com/@monstermaggs
GLOW’s website: https://weareglow.com/
CEOs wear many hats, and that’s especially true in the world of IT. So, it’s pretty appropriate Brian Strong heads up TenHats - an IT and data center firm in Knoxville, Tennessee. The name isn’t just eye-catching, it reflects the wide variety of services the business provides to its customers. In this episode, Brian recounts how the company landed on its current name during a rebranding effort. He and Chris also discuss their shared backgrounds in telecom, and they even delve into local conspiracy theories surrounding Knoxville’s communication buildings.
Show Highlights
About Brian Strong:
Brian Strong is TenHats’ Chief Executive Officer, working with every department to cast and execute the company’s vision. As CEO, he also represents TenHats publicly, assists in the sales process, and manages TenHats’ partnership with Covenant Health.
Before joining the team, Brian gained extensive management and sales experience working at nationwide MSP and IaaS firms in the Knoxville region. Brian was the top salesperson at Claris Networks when he decided to leave and found his own company, Vendor Registry, which he sold in 2020.
In 2003, Brian graduated from the University of Tennessee, Knoxville with a BS in Finance. In his free time, Brian enjoys playing in a local soccer league and spending time with his family.
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With a love of crunching numbers from a young age, Erin Reece always knew her future lay in finance. She spent more than a decade at corporate and public accounting firms until Erin realized it was time for a change. After seeing and experiencing the churn and burn nature of the field, she knew it was time to make a difference. Instead of letting corporate burnout get the better of her, Erin regrouped and founded Bear Financial Solutions. In this discussion, you’ll hear her break down the experience of facing a lawsuit during the early days of the business, learn about the knowledge she’s gained after five years of running Bear Financial Solutions, and revisit the moment she realized financial therapy is her calling in life.
Show Highlights
About Erin Reece:
Erin has worked with CEOs, Founders, VPs, multi-million-dollar companies, and mom-and-pop shops all across the country. Her dream when she built Bear Financial was to be able to meet with any business owner, at any level and help them achieve all of their financial goals.
Erin knew from a young age that she wanted to be an accountant. She never waivered from that passion, declaring her major on her first day of college. She graduated with a BS in Accounting and holds a graduate certificate in Criminal Justice. Erin then spent over 10 years working in corporate and public accounting firms. But seeing how burnt-out both her clients and colleagues were, Erin decided to create her own, unique accounting firm.
Erin believes that everyone deserves a personal relationship with their accountant. She goes above and beyond to ensure every client feels at home, fully supported, and ready to tackle and accomplish every financial goal.
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In this episode of "We Built This Brand," you’ll hear from Trent Anderson, the Head of Growth and Strategy at Podchaser. Trent and Chris discuss the origins and key features of Podchaser, emphasizing its role as a vital data aggregator and discovery tool in the industry. Together, they delve into the importance of entering podcasting with the right intentions, the significance of Podchaser's Power Score, and what lies ahead for the company. If you’ve ever wanted to know what goes into crunching the numbers for your favorite podcast, this is the episode for you!
Show Highlights
About Trent Anderson:
Trent is the Head of Growth & Strategy at Podchaser with an extensive background in marketing. When he’s not working for the IMDB of the podcast world, he’s likely watching Bravo reality shows with his wife.
Links:
You would never know it based on his successes, but Rob Bunch didn’t begin his career in the world of marketing. In this episode of We Built This Brand, Rob takes us through his professional journey. From working finance in Florida, to nestling into the mountains of East Tennessee, he shares the winding road that made him a Senior Executive at The Leverage Group. Joins us as Rob talks about the importance of being authentic in business, the external impact of your company’s culture, and how it sometimes takes a little “push” to help guide your customers.
Show Highlights:
About Rob:
Rob is a Senior Executive at the Leverage Group who excels through dedication and commitment to his team, clients, and projects. He knows how to develop a creative concept from vision to final delivery.
Links:
Erika Biddix began her professional journey the traditional way, following the path of a promising student to a corporate job. In this episode of We Built This Brand, we learn how she found her true calling at a corporate meeting planners’ conference where she was inspired to help other women discover their purpose. This led to the creation of Aught—a coworking space that evolved into a thriving community for female entrepreneurs. Erika shares the challenges of starting Aught and how their mission has grown beyond coworking spaces to fostering a supportive virtual community. She shares her vision a future where Aught inspires cultural change, empowering women to redefine their possibilities and break free from longstanding boundaries.
Show Highlights:
About Erika:
Erika Biddix is the founder of Aught, a dynamic company dedicated to fostering a supportive community for female entrepreneurs. Erika is passionate about transforming lives and local communities through the power of female entrepreneurship. Her mission is to help women redefine what entrepreneurship, success, and boundaries mean for themselves, their businesses, and their families.
Links Referenced
Rebranding your business can be an exciting process where you reorient it into something greater than before. However, change isn’t always easy. Paul Sponcia of the IT Company knows a thing or two about change and the growing pains it can bring. In this episode, we learn the story of how he transformed CSK Technologies into The IT Company, including the reasons for the rebrand, the rebranding process, and the growth that followed.
Show Highlights
(3:50) Paul’s background in the IT services industry and rebranding
(5:34) The importance of giving your new brand a good name
(9:02) Paul’s experience using rebranding to take a company to the next level of delivery and type of customer the served
(11:45) How Paul came up with the name “The IT Company”
(15:57) How rebranding a company changed the services, products, technical aspects, and even the culture of the business
(23:32) The moment Paul realized the business was moving the way he wanted it to
(33:20) Part of brand building is attracting and retaining talent
About Paul
Paul Sponcia is currently the principal and CEO of the IT Company. He has a robust background in technology and telecommunications, marked by his success in developing prominent IT service brands in East Tennessee. Sponcia’s extensive experience underscores his expertise and leadership in the tech industry.
Paul’s notable achievements include the successful development of Claris Networks, showcasing his talent in building reputable IT brands. He went on to join the IT Company in 2010. Then known as CSK Technologies, he spearheaded a major rebranding initiative that transformed CSK into the IT powerhouse that it is today.
Links Referenced
Lori Asbury, founder and CEO of CMOco, joins Chris to explore her exciting career and entrepreneurial journey. Lori shares her journey from a journalist to a seasoned marketing executive at HGTV and, eventually, to launching her successful marketing agency. She discusses the nuances of building a business in a highly competitive industry, her strategies for embracing digital marketing innovations, and the challenges and rewards of rebranding her company.
Lori also shares how CMOco has helped local businesses and large organizations like the Great Smoky Mountain National Park and LCUB navigate complex marketing landscapes. Tune in for an episode packed with valuable lessons on resilience, strategic marketing, and the transformative power of digital technology in today’s business world.
Show Highlights:
(00:00) - Introduction to the Episode and Lori Asbury, President & CEO of CMOco
(02:28) - Lori’s background and what made her start CMOco
(05:42) - Lori’s experience moving to Knoxville and working at HGTV
(09:11) - Lori shares losing her job at HGTV and starting CMOco
(11:05) - The moment of validation for CMOco
(13:53) - CMOco’s diverse clientele and their impact
(17:45) - Examples of CMOco’s diverse clientele and their impact
(22:21) - The growth and evolution of CMOco over 14 years
(32:57) - CMOco’s recent rebranding strategies and the rationale behind it
(34:54) - The advancements in digital advertising and its benefits
(44:17) - Exploring AI's role in modern marketing strategies
(48:37) - Lori shares her favorite brand
(51:30) - Closing remarks and where to find Lori
About Lori:
Lori Asbury is a seasoned leader with over 25 years of experience in senior-level management and strategic brand development, notably growing billion-dollar brands like HGTV, Fox Television Stations, Inc., and CBS Television Stations, Inc. With expertise in crafting and executing comprehensive marketing, digital marketing, advertising, and public relations campaigns, Lori effectively enhances business operations and develops new revenue-generating brand extensions. She holds an MBA from Cornell University and a BA in Journalism from the University of Oklahoma. Passionate about equestrian sports, Lori enjoys competing in horse shows and is a devoted fan of Oklahoma University sports.
Links Referenced:
CMOco: https://cmoco.com/lori-asbury/
CMOco on LinkedIn: https://www.linkedin.com/company/cmoco/
Lori on LinkedIn: https://www.linkedin.com/in/loriterwellasbury/
Mal Alder, the founder of Alder & Co., shares her journey in assisting small businesses and nonprofit organizations to thrive with creative marketing strategies. She recounts her work with clients like King's Family Distillery in Sevierville, detailing how she enhances their online visibility. Chris and Mal explore the day-to-day realities of managing a marketing firm, including their approach to fostering a vibrant and innovative office culture. Concluding the episode, Mal highlights the importance of authenticity in marketing, prioritizing genuine engagement over mere profit. She also provides a sneak peek into the exciting future developments at Alder & Co.
Show Highlights:
(00:00) - An Introduction to the Episode and Alder & Co.
(01:58) - Alder & Co.’s founding, and their focus on small businesses and nonprofits.
(03:21) - The story of working with King's Family Distillery and how Alder & Co. helped them
(05:17) - Mal recounts the “865 Strong” project, which helped combat food insecurity and won the team its first Addy Award.
(08:50) - Mal reflects on her "oh sh*t" moment.
(11:05) - Alder & Co.'s client-focused approach to brand strategy
(16:21) - The origin of Alder & Co.'s name and branding, family influences, and design choices.
(19:57) - Maintaining a skilled team and the personal side of business leadership.
(21:37) - Future outlook for Alder & Co.
(22:41) - Mal shares her admiration for the brand Liquid Death
(26:54) - Closing thoughts and where to find Mal
About Mal
Mal Alder is the founder of Alder & Co., an accomplished digital marketing professional specializing in various strategies to increase online presence and brand visibility. Her expertise includes social media management, content marketing, SEO, web development, Google Ads, and graphic design. Recognized with industry awards, Mal is dedicated to crafting effective marketing solutions that cater specifically to the needs of small businesses and nonprofits, ensuring they achieve measurable results and meaningful impact in their communities.
Links Referenced
The podcast currently has 26 episodes available.
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