Rosie The Riveter has been empowering us with her red bandana, big muscles, and strong eye contact for almost 80 years now. How has this campaign out-lived all others and is STILL seen in mainstream media? Well, it’s likely attributed to the imagery. The empowerment. And the CTA. In this podcast, Talia & Ross take a deep dive into Rosie’s success and how we can leverage this certain kind of imagery in our own marketing campaigns.

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