She could dissect a city budget like a crime scene—but couldn’t balance a checkbook. In this episode, Yoni Greenbaum unpacks the longstanding divide between editorial excellence and business literacy in journalism.

Expect:

• A deep dive into the legacy of the “Chinese Wall” between news and revenue

• Lessons from Ben Bradlee, I.F. Stone, and Substack-era independence

• Why today's journalist-founders are mission-driven—but financially underprepared

• A call to rethink how we train the next generation of media leaders

If you care about the future of sustainable, independent journalism, this episode makes the case that business acumen isn’t selling out—it’s survival.

🎧 Tune in to explore how journalism can learn to manage its own money.

If you found this analysis valuable, consider supporting the work behind Backstory & Strategy. Your contribution helps keep this content independent and accessible to all. It’s a simple way to say thanks—and to ensure more thoughtful, in-depth content in the future. Click ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠ to show your support.