In all the best stories ever told, in all the best ads, in all the best businesses, we see great characters. We see people that are just us, or like we want to be. We see people change. We see transformation. We see characters. Characters are all that matter. In this episode: I will tell you a BORING story from my life. Then I will tell you that story again in a NOT BORING way, focusing on the characters. We will recognize the importance of characters in a story, much more than simply what happened in the story. You will have 3 tricks to elevate the characters in your storytelling immediately, so you stand out and connect with your audience. Happy to serve you in this way.

>>> Learn more & access Alex's FREE offerings here: https://www.alexstreet.ca/nobs

Music by Austin Archer >>> here: https://austinarchermusic.bandcamp.com/