In this episode of th PRovoke Media podcast, part of our special Cannes series, Maja Pawinska Sims is joined on the Croisette by Nitin Mantri, APAC president of We. Communications and group CEO of Avian. We. Their lively conversation that covers the creativity festival, the market landscape in Asia, and the results of the agency's new Brands in Motion study, which shows an interesting discrepancy between how effective communications professionals think they are being, and how comms activity is actually being received by their audiences.