In this episode of Activating Greatness, Alec McChesney sits down with Jeanne Hecht, CEO and Executive Chairwoman of Lexitas Pharma Services, to explore how culture becomes a true strategic value driver in high-performing organizations. Jeanne shares why building a strong, engaged culture is a “full contact sport” that requires constant attention, intentional leadership, and alignment at every level. From redefining vision into something meaningful and actionable, to measuring culture through retention, engagement, and performance metrics, this conversation breaks down how leaders can create environments where people thrive and results follow. If you’re a CEO, executive, or HR leader looking to connect culture to real business outcomes, this episode offers a practical framework for building and sustaining a culture that lasts.