In this episode, Blaine introduces the Hero's Journey and how this story format can help us figure out what role we're playing in the lives of our clients and customers. Blaine talks about the Story Brand concept, by Donald Miller, and how we'll use some of the ideas and techniques to help build our Master Mission and then our Master Message, which is an extremely clarified statement of who we are, what we do, how we do it, and what problems we solve for our clients.