We Don't PLAY Podcast 🥳 Turns 6 Years Today: 6 Critical Podcast Wisdom Lessons Favour Obasi-Ike Learned | Get exclusive SEO newsletters in your inbox.

In an insightful address, Favour Obasi-Ike marks his sixth anniversary by sharing six crucial lessons learned from his journey, emphasizing the importance of overcoming initial setbacks, dedicating sufficient time to content creation, and conducting thorough research to understand audience needs.

He also highlights the evolving landscape of digital visibility, stressing that analytics are vital for understanding audience engagement and that a podcast should be viewed as an intangible asset to be protected and leveraged.

NEWS UPDATE: Upcoming workshops focused on SEO, AI, LinkedIn, Pinterest, and podcasting will start soon to provide practical guidance, reinforcing the idea that consistent effort and strategic distribution are key to online success. Sign Up Here.

FAQs about this 6 years celebratory podcast

1. What is the significance of "We Don't PLAY Podcast" celebrating six years, and what has been its growth trajectory?

The "We Don't PLAY Podcast" is celebrating six years of consistent podcasting, a significant milestone given that many podcasts stop within 6-8 weeks. The podcast, which started on August 12, 2019, has published over 550 episodes, with an additional 200 unreleased episodes, demonstrating a remarkable output over its six-year run.

Initially, the podcast was a solo endeavor, but it evolved to include guest interviews as the host realized the demand for diverse voices.

The podcast's reach is truly global, currently being streamed in over 151 countries. This expansion highlights the power of consistent content creation and strategic distribution. The host also noted a significant increase in downloads after transitioning to a new hosting platform, achieving 1,000 downloads in just 10 days, a number that previously took much longer on their old platform. This growth signifies the podcast's increasing authority and audience engagement.

2. What are the key marketing lessons learned over six years of podcasting?

Favour shared six crucial lessons learned over six years of podcasting:

• Embrace "No": Rejections or initial setbacks, including internal doubts, should be seen as opportunities for reflection and innovation, prompting a re-evaluation of strategies to achieve a "yes." This was personally experienced when the podcast's initial concept and name, "Play Flaev," failed due to copyright issues with incorporating music, leading to the creation of "We Don't PLAY."
• Take Your Time: Consistency and quality are paramount. Building a podcast takes time and dedication. The host emphasizes investing quality time in content creation to reciprocate the time listeners invest, highlighting that most podcasts fail within the first two months due to a lack of sustained effort.
• Do Your Research: Understand your audience and their needs. Researching topics that people want to hear about, whether through direct conversations or AI tools like ChatGPT, ensures that the content is relevant and valuable. This allows for the creation of episodes that directly address audience interests.
• More People Want Their Voices Heard: There's a high demand for platforms where individuals and businesses can share their stories and expertise. Recognizing this led the host to invite guests to the show, shifting from a solo format to a collaborative one, which significantly broadened the podcast's appeal and content diversity.
• Leverage Analytics: Podcast analytics are your best friend. They provide crucial data on who is listening, where they are located (countries, cities, states), and what content resonates with them. This information is vital for informed content production, targeted advertising, and building a deeper connection with the audience.
• Treat Your Podcast as an Intangible Asset: A podcast is more than just audio content; it's an intellectual property. It can be trademarked and even turned into an NFT, signifying its value as a business asset. Protecting this asset is crucial for long-term growth, investor engagement, and potential licensing opportunities.

3. How does Favour Obasi-Ike view podcasting as a marketing tool, particularly for businesses?

Favour considers podcasting to be one of the most effective and lowest-effort, highest-impact marketing tools available. The core idea is that by simply speaking on topics you are knowledgeable about, the audio content can be repurposed into various forms of digital content, such as LinkedIn posts, emails, website articles, and online publications. This "talk-to-text" conversion maximizes content reach with minimal additional effort.

For businesses, podcasting offers a unique way to build authority, reach a global audience, and generate demand for products or services. The long-term nature of podcasting also allows for consistent content creation that continuously feeds the internet, contributing to better search engine visibility.

4. What is Favour's background, and how has it influenced their approach to podcasting and media?

The speaker, Favour Obasi-Ike (also known as Flaev Beatz), has a rich and extensive background in media and communications, spanning decades. He is a drummer, writer, songwriter, producer, and music composer, with experience in screenwriting for various media. His musical background is particularly influential, as he self-composes and produces the jingles and music heard in his podcast episodes, often in as little as 30 minutes, due to his quarter-century experience in music and entertainment.

This deep understanding of audio and its psychological impact on listeners led him to choose audio as his primary medium for high-impact, low-effort content creation. His long history in the digital audio space, dating back to 2005 with his music releases, underscores his commitment and expertise in the realm of sound and digital distribution.

5. What are the upcoming workshops, and what will they cover?

To celebrate six years of podcasting and provide valuable insights, Favour is offering a series of four virtual workshops, each 90 minutes long, over four days. These workshops are designed to provide practical, visual guidance on key digital marketing strategies:

• SEO + AI Workshop: This session will focus on how to optimize websites and podcasts to appear prominently on search engines (Google, Bing) and AI platforms (ChatGPT, Perplexity). It will cover correct positioning of intellectual property to ensure discoverability and impact, including real-time demonstrations of how content ranks.
• LinkedIn Workshop: This workshop will teach participants how to effectively use LinkedIn for professionalism and intentional online presence, particularly for those with podcasts or businesses.
• Pinterest Workshop: This session will delve into leveraging Pinterest for business and content visibility.
• Podcasting Workshop: This dedicated workshop will provide in-depth strategies and tactics for starting, growing, and optimizing a podcast.

These workshops are aimed at helping individuals and businesses understand and implement effective online strategies for growth and visibility.

6. Why is podcast distribution crucial, and what is an RSS feed's role in it?

Podcast distribution is highlighted as the most impactful aspect of growing a show. The RSS (Really Simple Syndication) feed is the unique identification code for a podcast, acting like its "domain" or "USB" storage. Each episode uploaded adds to this "database" on the server.

When a podcast's RSS feed is submitted to various podcasting platforms (like Apple Podcasts, Spotify, iHeartRadio, Amazon, Pandora, and many others – potentially over 40 available platforms), each platform creates an individual link for every episode. This means a single piece of uploaded audio content is automatically distributed to numerous "stations" or "franchises" across the internet.

This widespread distribution ensures that:

• Global Reach: Content becomes accessible in a multitude of countries and regions.
• Increased Discoverability: More links in different locations mean more opportunities for listeners to find the podcast through various search engines and directories.
• Leveraged Data: Analytics from these diverse platforms provide insights into audience demographics and listening habits, enabling producers to tailor future content and target advertising more effectively.

In essence, a robust distribution strategy, powered by the RSS feed, multiplies the reach and impact of each podcast episode, leading to increased downloads and audience engagement over time.

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