One of the popular pieces of advice these days - particularly for entrepreneurs, but even for job seekers, pastors and others - is to "be your own brand." The purpose of making yourself a brand is to make a strong impression on someone after they come across you, which can lead to getting the job, getting more sales, or getting a larger following.

But sometimes becoming a brand for us feels odd. Pretentious, even. How do you feel about becoming a brand?

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