We thought we were tapped into the broad strokes of looksmaxxing, but when we invited Business Insider Sr. Correspondent Katie Notopoulos to join us for a casual chat, we realized quickly we had been frame-mogged. Brutally. (And yes, we go into what that means.)

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Katie breaks down what clippers are, why looksmaxxer Clavicular is suddenly everywhere and why his ‘lexicon’ is great for clippers. She breaks down some of the important terms that come out of this manosphere/looksmaxxing world like jestermaxxing, jestergooning, and foids.

Plus, we learn more about why streaming is gaining in popularity and how there’s a big business behind “going viral.”

We are so grateful to Katie for holding our hand on this wild ride. Please, get your prayer beads ready.

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