Ethan Mollick, Associate Professor at the Wharton School of the University of Pennsylvania, dives into how we can shape the future of AI. Ethan explores why organizations need to rethink their approach to AI adoption, the importance of disciplined experimentation, and how imagination—not just technology—will unlock AI’s true potential. From understanding the psychology of LLMs to embracing R&D as an everyday practice, Ethan shares practical advice for making AI work for you, not the other way around.