We ought to do something with social media #ButWhat? Gerrit Heijkoop wrote a management novel about it for the event industry. According to Gerrit, we're doing it all wrong, and also the CEO himself should start Twittering. - Find the video & show notes here: https://www.eventplanner.net/tv/353_we-have-to-do-something-with-social-media-butwhat.html