When Low-Cost Leads Cost You More

Just because Meta says it’s working doesn’t mean it’s actually working.
In this episode of The Growth Hack Podcast, host Marcus Slater (founder of AdCloud and Slater Digital Group) breaks down what happens when your best-performing campaign on paper turns out to be your worst-performing one in reality. From cheap clicks to costly churn, we’re talking about lead quality vs. lead quantity—and why those dashboard wins can be dangerously misleading.

What you’ll learn in this episode:
    •    How “winning” campaigns can quietly wreck your bottom line
    •    Why low cost per lead doesn’t mean high return
    •    The $10 offer tweak that changed everything
    •    How to identify (and avoid) discount chasers
    •    What metrics really matter when you're building a recurring-revenue business
    •    How to spot the red flags in a too-good-to-be-true funnel

If you’re a marketer still chasing low CPMs or a business owner wondering why high leads aren’t turning into loyal customers—this episode is your wake-up call.
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