Today we are talking to Ricardo Martinez. Born in Mexico, Ricardo is a DACA recipient who grew up in Illinois. His passion for helping Spanish speakers with financial literacy is fueled by his entrepreneurial journey and of course, his love for St. Louis.

Ricardo came to the United States when he was five years old and spent most of his life in central Illinois. At heart, he would say he was a “mid-Midwesterner”. He never really understood how different he was different until later.

Ricardo’s parents were immigrants and they jumped at the chance for deferred action. The Deferred Action for Childhood Arrivals, also known as DACA, enabled roughly 832,881 eligible young adults work lawfully, attend school, and plan their lives without the threat of deportation. It provides temporary relief from deportation (deferred action) and grants authorization to work for young undocumented immigrants.

For Ricardo’s parents, it meant their children would have temporary, renewable permission to be in the United States. Meanwhile, they had to learn how to make things work without documentation of their own. Every two years they essentially lived day-to-day without knowing, for sure, if DACA would continue or not. For Ricardo, DACA granted the opportunity to keep moving forward.

According to the Migration Policy Institute, more than 1.3 million U.S. residents were eligible for DACA as originally implemented and it is estimated that the average DACA recipient arrived in the United States in 1999 at the age of 7. More than one-third of DACA recipients (37 percent) arrived before the age of 5.

Ricardo’s background, culture and journey are an integral part of what led him to help the Hispanic community.

Ricardo founded JuntosAdelante.com, a personal finance website dedicated to helping Spanish speakers understand the American personal finance system.

He then founded CentralJA, a digital marketing agency focused on helping Spanish speaking business pivot their business online.

What does living Auténtico mean to you?

Living Auténtico means understanding who you are and being able to share that with everyone. It means understanding and being able to embrace that you can be yourself, learn who you are and keep building on that. You do not have to be what everyone refers you to be.

Mentioned in this episode:

Connections:

Connect with Ricardo Martinez on Linkedin, Central JA, Juntos Adelante

Music Guide:

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