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Greg and Brian finally sit down to unpack the real story behind the rise, chaos, lessons, and aftermath of building Tessemae’s.

From creating one of the most disruptive clean-food brands in America to navigating manufacturing disasters, investor pressure, scaling mistakes, leadership challenges, and losing control of the company. This conversation goes far deeper than the typical entrepreneur success story. 

The brothers discuss:

• What they would do differently today
• Why quality mattered more than profit
• How they helped change the clean eating movement
• The realities of scaling too fast
• The importance of pressure-testing ideas
• Why trusting the wrong people can destroy momentum
• And how discipline, coaching, competition, and family helped them survive the chaos

This episode also explores:

• Entrepreneurship and identity
• Investor dynamics
• Leadership under pressure
• And the emotional side of building something meaningful

Because the truth is—

success isn’t just about building something valuable.

It’s about building a life, a family, and a mindset strong enough to survive when things fall apart.

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