"We’ve done over $2 million in equipment sales in 12 months—all from social media."

This episode dives deep into how social media transformed from a simple storytelling tool into a revenue powerhouse. We break down how sharing the right story—starting with a failed TV show—became the foundation for launching Ferncrest, selling over $2M in equipment, and turning casual followers into committed franchisees.

We also get real about the imposter syndrome that comes with constant content creation, the evolution of organic reach, and why building—not just talking—wins in today’s social media landscape. Plus, the one thing most brands get wrong when trying to grow an audience that actually converts.

What You’ll Learn:

• Why the best social media strategy isn’t about going viral 
• The key to turning engagement into real revenue How Finding Promised Land leveraged giveaways to grow an audience fast 
• Why Schitt’s Creek played an unexpected role in brand storytelling 
• The power of YouTube and why it might be more valuable than Instagram

Where to find us:

Follow us on Instagram: @findingbrotherlylove Check out Finding Promised Land: findingpromisedland.com 

Watch Brian's journey on YouTube: Finding Promised Land YouTube