We Need To Be Doing That

Skyzoo is a lyricist, emcee, and ghostwriter, and is also an actor

We discussed:

- His career and coming up in music, living one block from Notorious BIG

- Ghostwriting

- How Streaming affected music and the business

- Musical Influences and Hip Hop Industry

- NY Knicks + Updating “Go New York Go” for the team

- Thoughts on Jalen Brunson and the future

Tyson Hutchins is Associate Athletic Director, Creative Strategy, for BYU Athletics

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We discussed:

- His career trajectory, and coming back to BYU
- How we first met Tyson when he was at Clemson, working on a Draft Night piece for Trevor Lawrence
- Where the college athletics space is right now as an industry and creatively
- Transitioning from the guy behind the camera to the guy leading the team
- Buy-in with athletes and coaches

Joe Caporoso is President of Team Whistle, a DAZN Company

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We discussed:

- His career trajectory to Whistle
- The state of content and media
- The rise of the athlete podcasters
- Advice for young folks getting into the business

Taylor Girard is a professional hockey player for PWHL Boston

We discussed:

- How hockey entered her life

- High School Hockey in Michigan

- Ending her college career at Quinnipiac University and how she credits the school with developing her as a hockey player, and what was on her mind figuring out her next steps in her hockey career post-college

- Moving from college to the NWHL / PHF and her first years in the league

- The growth from PHF to PWHL, the Draft and pre-season, and what’s next 

David Teicher is Chief Content & Community Officer at Brand Innovators. He’s a veteran in the advertising and marketing industry, having worked at AdAge and McCann (back when it was formerly McCann Erickson). Shoutout to Dad Chat!

We discussed:

- The pizza scene in Italy

- His early career and what brought him to Brand Innovators

- What Brand Innovators focus on

- Some tangible results and outcomes from the Brand Innovators work

- Takeaways from Cannes

- The discussion about AI (+ shoutout Mekale Jackson)

- Brands doing well right now

- David’s thoughts on the algorithm

- We discuss what would make a good social platform these days. What is going on with Twitter. We might have pushed Threads to launch earlier. Not saying we did, not saying we didn’t! (We recorded this early afternoon of July 5) 

Katie Cavender is the Assistant Director of Communications and Branding for the College Football Playoff

She owns over a decade of experience in the college sports landscape, including 11 years at the Mountain West Conference. Katie has also spent time at Boise State University and the Pac-10 Conference as part of an incredibly impressive resume.

We talked to her about:

- her origin story and rise to a leadership in college athletics

- the ever changing dynamics in college sports

- the impact of NIL

- how the new expansion of the college football playoff will benefit fans

- her perspective on social/digital content creation for the college football playoff

https://twitter.com/KatieCavender

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We Need To Be Doing That is a HEARTLENT Group Production

https://www.weneedtobedoingthat.com

Erica L Ayala is Founder of Black Rosie Media, an organization with a focus on empowering Black women and melanated people in sports media, who identify, amplify, and support emerging creators in sports media. 

Erica is a multimedia sports journalist, and her writing has been featured in The New York Times, Forbes, Sports Illustrated, and more. 

She covered her first Winter Olympics in 2022 in Beijing, China. 

She is the first Black & Latina broadcaster in the Premier Hockey Federation (and the former National Women’s Hockey League), and she is believed to be the first Black Woman to call an NHL game. 

We talked to her about:

We Need To Be Doing That is a HEARTLENT Group Production

Mark Fine is CEO of Las Vegas Desert Dogs, a new team in the National Lacrosse League (NLL) and the league’s 15th team

https://www.linkedin.com/in/markfinepr/

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We Need To Be Doing That is a HEARTLENT Group Production

Frank Verlizzo is an American design artist best known for creating the posters for many prominent Broadway productions, including The Lion King.

Frank is a native New Yorker, born in Manhattan and raised in the Bronx. He attended the High School of Art and Design and the Pratt Institute. It was at Pratt that he received his first big break in the theater industry, as his illustration teacher was David Edward Byrd, the man who designed the poster art for the original productions of the musicals Follies and Godspell. Frank worked at The Blaine Thompson Agency, at the time the largest advertising agency for Broadway shows.

We discuss his career, his work and working primarily in Broadway and the theater/arts space, and his book.

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We Need To Be Doing That is a HEARTLENT Group Production

https://www.weneedtobedoingthat.com