We welcomed Jason Jacobson, Director of Consumer Insights at Woodside Homes to this episode of Now that's Significant.

On the show, we discussed:

- How less is more when it comes to consumer insights data as organizations and decision makers alike have far too much on their plates to be sifting through and trying to make sense of the fathoms and fathoms of data stored in lakes.

- We went on a trip down memory lane to explore Jason’s journey in the market research and insights world.

- We discussed how having less data can actually help insights teams and businesses to go deeper into the data and analyses.

- We briefly looked at the reason for the deluge of data we find ourselves in.

- We mentioned the importance of respecting the context of storing data in order to retain its full value, think respondent vs syndicated data.

- We talked about an alternative north star to quantity of data, which is action. There’s no point in having the best, most interesting insights in the world, if it’s just academic no change or success comes of it.

- And lastly we had a look into the crystal ball to see what’s instore for the insights sector.

Hope you enjoy the show.