Kelly Tucker, founder of HR Star, joins Louise to explore treating people strategy like a product. Drawing from 25 years in HR, Kelly explains why employee engagement works like a subscription model - people subscribe to your organisation and stay when they continuously get value. She discusses avoiding the feedback trap of trying to make everyone happy, supporting multi-generational workforces, and why work-life blend has replaced work-life balance. Plus, her take on why hybrid working debates will continue and what HR needs to be seen as business essential, not optional.