Digital PR Explained

We Need to Talk About “Spray and Pray” (Part Two: What Actually Works Instead)


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If “spray and pray” doesn’t work, what do we do instead?

In Part Two, Vince Nero and I get into what more intentional outreach actually looks like, from understanding how journalists work to rethinking what a “win” really is.

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Digital PR ExplainedBy Britt Klontz

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