Will.i.am discusses the power of AI in amplifying ideas and the importance of ideation. He believes that AI can create beats at the level of humans or better, and that it can turn one idea into a thousand variations. However, distribution and building a community are still crucial for success. The concept of splintering, where AI takes a small idea and expands it into multiple variations, is highlighted. The conversation also touches on the ethical use of AI and the need for trial and error when using AI tools.