In this episode, Jeffrey speaks with cybersecurity marketing extraordinaire Dani Woolf, co-founder of CyberSynapse and CEO/host of the Audience 1st podcast. They discuss movies where the main character rocks the status quo, the unique challenges of marketing in the cybersecurity space, the shortcomings of traditional analyst models and the importance of direct customer engagement. The conversation also touches on the necessity of collaboration within the cybersecurity community and the common pitfalls smaller vendors face when trying to penetrate the enterprise market.