LashCast

261. We Share How Black Friday Almost Killed Our Salon

11.29.2022 - By LashCastPlay

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Another Black Friday has come and gone...I'm guessing that many of you offered discounts to your clients in hopes to bless them with some holiday love. Sadly, many of you end up offering Black Friday discounts to your clients when you don't need to.

In today's episode, we share what we did about 10 years ago in our salon when we decided to jump in the Black Friday train. We went crazy and made a lot of money in just a few days...and then paid for it in a huge way over the next year.

Hopefully, you'll learn from our story why you need to be very strategic in how you approach Black Friday and we share some ideas on what you can do on this yearly celebrated event.

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