It’s just us this week! We’re chatting about what we’ve been up to lately and the steps we’re taking to keep moving things forward. We also dive into the idea of “owning it” — a mindset we much prefer to the overused and often negative term “imposter syndrome.” Plus, we share a bit about our recent photoshoot with the amazing Heather Seed and how a little inspiration from America’s Next Top Model helped us stay focused and keep our best smize on!

This week we’re joined by Laura Davis from The Two Lauras, the only membership dedicated to social media freelancers, and she is dropping serious value.

We’re talking:


• Why niching down is the fastest way to attract your dream clients (hint: it’s not “everyone”)
• The power of the right CTA on social, and what most people get wrong
• When (and how) to outsource without blowing your budget
• Why the “viral algorithm” is basically a myth

• Red flags to look out for when hiring ad account managers

If you’re building a business and want smarter, not louder, marketing, this one’s for you.

A short catch-up from us this week after the half-term juggle. We’re sharing what’s been going on behind the scenes, navigating the messy middle of business, realising that getting the gig is only the beginning, feeling completely paralysed by decisions, and the practical (and slightly overwhelming) process of consolidating our websites. We also chat about rediscovering Pinterest and why it’s quietly becoming a useful tool for us again.

No big breakthroughs. No shiny “we’ve cracked it” moments. Just where we’re actually at.

Thanks for being here with us. Keep your questions and feedback coming.

And remember… “it’s in the post.”

Nic + George x

What does it take to turn a Southern US comfort food into a breakout UK brand?

In this episode, we sit down with Jane, co-founder of Homewrecker Cheese, to unpack the wild journey of building a startup from scratch and bringing a bold taste of the American South to British shelves.

Jane shares the realities of launching a food brand, navigating culture gaps, hustling for retail wins, and what it really takes to land major stockists like Ocado and Selfridges. It’s a story of grit, flavour, and founder resilience, packed with lessons for anyone dreaming of turning a kitchen idea into a national product.

If you love startup stories, food entrepreneurship, or behind-the-scenes retail journeys, this one’s for you.

Huge shout-out to the Leamington Spa community for supporting "Jallen" on their journey so far, including the Fox and Vivian, Aubrey Allen and Farmers Fayre. You are the best!

This week, it’s just us catching up, getting honest, and sitting right in the messy middle of building our businesses. We share what’s been going on behind the scenes, the latest updates, and what’s currently stretching us (in all the ways).

We also chat about the Creative Futures programme, one to have on your radar if you’re a startup or growing business in the creative industries in and around Warwickshire. Plus a detour into Exploding Kittens, the world’s biggest crowdfunded game, nearly a decade on.

But more than anything, we want to hear from you. How are you doing? How are you navigating your own messy middle right now? So, let us know what’s really going on.

Nic + George x

This week on We Started a Business, Send Help, we’re joined by graphic design expert Joanne Higgs (Jo Higgs Creative) to share practical branding tips for small businesses — plus the biggest design mistakes and icks she sees all the time 👀

We chat logos, Canva overwhelm, DIY branding, and how to make your business look professional without the stress.

🎧 A must-listen for small business owners, startups, and creatives.

This week, we’re doing what we do best: a honest recap.

• What we said we’d do.
• What we actually did.
• What’s still sitting on the to-do list staring at us 👀
• And sharing the biggest learnings from our recent trip to Birmingham for the 51% Club Strategy Reset Day.

We dive into:

• Strategy (without the corporate fluff) with Emma Fishlock, Real World Consultancy

• How we should be using AI in our businesses with Michelle Johnson from Ideal Intelligence, including the genuinely game-changing AI prompts we learned (and are already using)

It’s real, it’s a bit messy, and it’s hopefully helpful — especially if you’re building a business while juggling a million other things and wondering if you’re the only one who hasn’t figured it all out yet.

Spoiler: you’re not.

Ever catch yourself thinking, “I’ll rest later,” “I’ll deal with that after this deadline,” or “This is fine” (when it’s very much not)?

Yep, that’s self-abandonment, and it shows up a lot when you’re building a business.

On this episode of We Started a Business, Send Help!, we’re joined by the brilliant Jennie from Work, Life Health to unpack how self-abandonment sneaks into our work, why it matters, and how to stop ghosting yourself in the name of productivity.

We talk about:

• What self-abandonment actually looks like
• The sneaky autopilot habits keeping us stuck
• Why big life overhauls don’t work
• The power of small, boring, wildly effective micro-changes

If you remember one thing, make it this question:

“What would she/he do?”

Your future self — the one with boundaries who doesn’t disappear when things get busy — is a great accountability partner.

If you’re building a business and want to recognise yourself along the way, this one’s for you.

Press play. Send help. Let’s go.

We know we said our first episode would be next week, but then we remembered why we started this pod in the first place. It was to keep us accountable and showing up. So, that is exactly what we're doing!

This is a quick chat, just us. Chewing the fat over what we've got going on, what we will be focusing this pod on as we hurtle headlong into 2026 and some random memes and references along the way.

Next Monday we will drop our next episode featuring a guest expert who is all about fuelling us and our businesses in the best way possible. So, see you next week!

Welcome back to We Started a Business, Send Help! This is episode 22, and before we properly log off for Christmas, we’re jumping in with a quick catch-up.

We’re sharing what’s been going on behind the scenes, a few lessons from the last couple of months, and a massive thank you to everyone who’s listened, sent feedback, and to all the brilliant guest experts we’ve had on the show.

We’re taking a short break, but we’ll be back with our first episode of 2026 on 12 January, with more honest chats, real business moments, and plenty more learning as we go.

Nic + George x