Profits Through Podcasting

We Tested 5 Paid Podcast Ad Platforms to Grow Our Show… Here’s What Happened

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You can have more podcast listeners overnight – if you’re willing to pay for it.

I’m not talking about scammy online “podcast promoters” who promise thousands of (fake) downloads. I’m talking about legit podcasting platforms where you can get your podcast in front of potential new listeners.

I recently tested promoting this podcast on five major platforms: Overcast, Podcast Addict, Pocket Casts, Spotify, and Buzzsprout.

Now, I’m sharing the full results, looking at each platform's performance metrics and cost-efficiency. This will help you determine if paid podcast advertising to grow an audience is right for you – and how to approach it.

Today’s episode includes:

  • Does it make sense to pay to grow your podcast audience?
  • Insights into ad performance metrics and cost-efficiency across five podcast promotion platforms.
  • Challenges in targeting niche markets like health and wellness entrepreneurship.
  • Why flexible ad categories can enhance conversion rates.
  • Which platforms delivered clear results, and which delivered no results whatsoever.
  • The pros and cons of each platform, focusing on category flexibility and audience reach.
  • Where I recommend to put your ad dollars when starting out.
  • Importance of aligning your advertising strategy with broader business goals.
  • Why high-quality content is crucial before investing in paid advertising.

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    Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes

     

    Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/

    Our Instagram: https://www.instagram.com/ecpodcaststudio/

     

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    Profits Through PodcastingBy East Coast Studio