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‘We think there is the big opportunity here’: Despite nearly £2bn in sales at risk, IRI sees the silver lining to England’s new HFSS restrictions
The UK Government has introduced new rules for high fat, sugar and salt (HFSS) products that – when implemented in October next year – will affect the advertising of HFSS brands, volume promotions and the display of HFSS products instore.
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By William Reed LtdThe UK Government has introduced new rules for high fat, sugar and salt (HFSS) products that – when implemented in October next year – will affect the advertising of HFSS brands, volume promotions and the display of HFSS products instore.