Michelle Kim is the Co-Founder and Vice President of Marketing at Refersion/Pantastic. 

In this episode, Michelle shares her journey of:

• Building strong communication between sales and marketing teams
• Experiencing three exits
• Giving exposure to small businesses through technology 

 

Highlights

(02:28) How political science shaped her into a marketer 

(04:08) Learnings about B2B marketing from the field 

(6:58) Strengething communication between sales and marketing teams 

(13:11) Experience of going through three exits 

(18:48) Founding story of Pantastic 

(21:59) Day in the life of an executive 

(24:17) Organization strategies 

(28:03) Career advice & lateral moves 

 

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Guest Bio 

Michelle Kim has 20+ years in GTM and marketing functions. She thrives on creating strategies that drive transformational growth and brand awareness, ensuring that every effort contributes more than the sum of its parts. She's the Co-founder and VP of Marketing at Refersion/Pantastic, where they empower independent retailers with best-in-class marketing apps designed to scale their businesses efficiently. Previously, Michelle held leadership roles at Amplitude and Okta.

 

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