In this episode, Melissa discusses the importance of having a strategy and a plan in business. She emphasizes that while it may be tempting to act on inspiration and avoid necessary tasks, having a clear strategy and plan is crucial for long-term success. 

Melissa explains that a strategy is a master plan for achieving multiple long-term results, while a plan is a specific, detailed course of action that yields a specific result. 

She provides a step-by-step process for creating a strategy and plan, including defining long-term goals, determining the order of importance, and setting measurable metrics. 

Melissa concludes by highlighting the benefits of having a structured approach to business.

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