Get more at www.WealthyGymOwners.com

Profitable Gym Pricing: Set Rates, Raise Prices, and Protect Your Margins Doug and Pat discuss how gym owners can price services profitably and raise rates for current clients without causing major churn. They explain that many owners start too low due to confidence or local competition, which later creates margin problems, and recommend targeting roughly $200–$250 per training hour by reverse-engineering per-client session pricing (e.g., small group at a 6:1 ratio around $35–$45 per session). They outline offering two to three membership tiers (such as 4/8/12 sessions) and prefer four-week billing cycles for programming alignment and consistent attendance expectations. They address mindset barriers around charging $300–$400+ per cycle, note clients often spend 3–5% of household income on fitness, and emphasize tracking ARM (average revenue per member). For current clients, they recommend annual 5–10% increases with clear communication, loyalty pricing, per-session breakdowns, and about 30 days' notice, typically via email.

00:00 Pricing Problem Explained 01:48 Two Pricing Angles 02:16 200 Per Hour Rule 04:36 Membership Tier Pricing 07:03 Mindset Around Pricing 11:19 Raising Current Clients 11:55 ARM And Annual Increases 17:39 How To Communicate Changes 19:24 Final Takeaways