Jason Kaplan from Milestone joins me to talk about not just wearable sports technology, but what it's like to "cookie" someone in the real world and what companies can learn from this.

You've seen those "add this to your shoe to get running data" devices. Cool enough. But what Jason Kaplan is doing is not just that but telling shoe retailers, "Hey, this woman just hit 300 miles with her shoe. Offer her a coupon for a replacement pair." THAT is what's interesting.

Smart guy, this Jason Kaplan. :)