How Fitting: design a slow fashion business that fits

Wearing Clothes (and Running a Business) Out Loud with Julia Navarro of wear cOLor

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In Episode 27, I talk with Julia Navarro of Wear Color about the life motto that inspired her brand and how she’s created a business that fits her creativity, strengths, and values.

Starting in 2020 in the midst of the pandemic, wear cOLor is a clothing brand that allows for everyone to break the fashion rules. Wear white after Labor Day, black with brown, neon in the winter, pastels in the fall. We are all fighting the good fight, and we're in this together. Let's do it together, Out Loud, in cOLor.

In this episode, you’ll learn:
  • What skills learned from previous jobs gave Julia a head start on running her own business
  • Where Julia sources her one of a kind vintage textiles
  • How Julia runs (and named) her business after her motto of Living Out Loud
  • What inspires Wear Color collections
  • How to balance personal creative passion with business data
  • How Julia found “her people” for Wear Color in a different place than she expected
  • How to define success for yourself and your brand
  • When it might be the right fit to work with a factory, hire a seamstress, or sew production yourself
    • People and resources mentioned in this episode:
    • Wear Color website
    • Wear Color email
    • Wear Color Instagram
    • The Rusty Bolt instagram

      • Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.

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      How Fitting: design a slow fashion business that fitsBy Alison Hoenes | women's apparel patternmaker
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