Building a brand isn't just about design and messaging; it's about embedding the essence of a location's culture, history, attractions, and vibe. From identifying neighborhood hotspots and historic sites to understanding the benefits of cross-promotion with local businesses, Stacey Feeney, Founder of Zipcode Creative, shares the importance of location in apartment branding. Drawing insights from her recent curated day in Deep Ellum, she will also illustrate how a location's unique attributes can be seamlessly integrated into brand messaging, making it more genuine, relatable, and influential.

Resources: Local grocery with all the vibes: https://leeverslocavore.com/ One of Syd's fav examples of using history in your brand. LL Hawkings https://www.thellhawkins.com/