Weave and Flora both made the same messaging mistake: their H1 headlines are so creative that visitors have no idea what problem they solve, forcing them to use the entire website to explain what should be clear in 5 seconds.

When your headline is vague poetry instead of clear value, you’re making customers work too hard to understand if you’re even relevant to them.

See how you can be clearer while differentiating a product at protagonistcomms.co