Blockchain. NFTs. The Metaverse. There’s a good chance you’ve heard these terms thrown around recently – and for good reason. These all make up what is quickly becoming Web 3.0, a more immersive, community-centric internet where you can build and sell in entirely new ways. Listen as Emily Rose Dallara, CMO at SL2 Capital, and Bridget Greenwood, founder of Bigger Pie, dive into all the ways the internet is evolving, and the many opportunities brands have to capitalize on this new virtual territory. 

 

Key Takeaways:

[3:00] Web 3.0 is a way of describing the newest iteration of the internet that is built on new technologies like blockchain, and ideas like decentralization.

[3:45] Web 3.0 also is changing our marketing opportunities and tactics. We still need all the marketing fundamentals, but people entering the world today will need to be steeped in Web 3.0, and also keep in mind that it’s all about serving people and communities.

[4:27] With any new market that uses social media as a force to amplify it, there’s always the possibility for hype marketing. Web 3.0 technologies are at the beginning and end of hype marketing.

[11:12] Gen Zers want to be online and experience the Metaverse, as they enjoy being in a space where they can be accepted for whoever they want to be as opposed to the judgment that often occurs in real life.

[12:28] The Nitro League is a racing Metaverse where people can raise and earn credits. In turn, they can buy land, and rent that land out to make money.

[20:20] For businesses entering the Web 3.0 space, more transparency may mean more public support, but it also means more accountability.

[23:16] Blockchain technology cryptocurrency could create unique solutions to global issues, but we must build with democratization at the forefront.

 

Quotes:

• “Web3 marketing is really about community building. It’s about ownership.” — Emily [3:12]
• “Hype marketing has got a short shelf life. People are just looking for genuine communities and genuine products and transparency.” — Emily [5:07]
• “This is why we market Metaverse to the GenZs because this is actually what they want. They enjoy being this person online, and can be accepted for whoever they want to be.” — Emily [11:12]
• “The opportunity for brands to market themselves on virtual territory is proliferating, whether we’re ready for it or not.” — Jo [14:29]
• “For businesses entering the Web3 space, more transparency may mean more public support, but it also means more accountability.” — Jo [20:20]
• “I find it really exciting because you can be borderless and permissionless, peer-to-peer choose who you want to share and exchange value with. I find that really innovative.” — Emily [21:53]
• “Technology can only go so far; what we choose to do with that technology is really going to be whether or not we are building for a few or rebuilding to democratize access to many more people.” — Bridget [23:07]
• “Web3 brings the possibility of communities built on transparency, utility, and a common good, where a decentralized democratic web is possible and practical.” — Jo [24:46]

 

Continue on your journey:

• pega.com/podcast

 

Mentioned:

• Bridget Greenwood
• The Bigger Pie
• Emily Rose Dallara
• Sl2Capital