Getting started in AR marketing and

virtual try-ons can be tricky for enterprise, especially if -- like

Walmart or Amazon -- you've got hundreds of thousands of products to

model and host. Or, it could be easy, with the help of services like

Seek, which hosts 3D content like YouTube hosts videos. CEO and

founder Jon Cheney drops in to share the details.

Oh, and Alan gets a spaceship.

Alan: Thanks for joining the XR for Business Podcast with your host, Alan Smithson. Today's guest is Jon Cheney from Seek XR. I'm really, really excited to have Jon on the show. We traveled all through China together, pitching to rooms full of Chinese investors. And it's been an amazing experience. Jon is the CEO and founder of Seek. They're a leading provider of web-based augmented reality for e-commerce brands. I just found this out about him: he's a composer as well, for films. SeekView is his web-based product built for e-commerce brands. They've won several business competitions, including Pluralsight LIVE, where they won $50,000. They've announced some really big partnerships with Walmart and Lego and some other stuff. We'll get to that. But if you want to learn more about John and the work they're doing at Seek, it's seekxr.com.

Jon, welcome to the show, my friend.

Jon: Thanks so much, Alan. Great

to be on the phone with you today.

Alan: I'm so excited, man. It's

been a minute since we got to just talk and hang out. We had a great

time in China. And since then, you guys have done some amazing work.

Talk to me about what you guys are doing. I saw some things from Lego

and Walmart. And you're building 3D visualizers for big companies.

What's going on?

Jon: Yeah, man, it's been quite a journey. Where we are today is way far away from where we started. [chuckles] There's a lot of people in the XR industry that could probably chime in with similar stories. With this industry that changes so fast, you got to be ready to move with it. But from the very beginning, we've had one overarching goal that actually hasn't changed. We wanted to make augmented reality easier to find and access, and make this a technology that was more accessible. And where we've landed is in web-based AR. And there's obviously hundreds of use cases for web-based AR, but where we really decided to focus is on the e-commerce realm of things. And you're talking about Walmart, Lego, and those were a couple examples of some of our recent partners. But we're really focusing on the e-commerce and the retail sector, because there's just huge benefits when a customer, the end-user is able to use this technology to see a product that they're considering purchasing. Whether it's a little Sonos speaker, or a new couch, or a new shoe, or whatever that is, to be able to see it in your space, in your environment, and kind of have all those questions answered that you don't really know until you get the product, typically. It's just a huge benefit, and so because of that very obvious benefit, it's taking off in a big way, and we're fortunate to work with some of the big, big companies out there at this point.

Alan: So you created this web-based AR visualizer. Walk us through, like I'm on a website, I'm scrolling down, I see a product, I'm like, "Man, that's really cool, but I don't know if it's gonna fit my living room." -- maybe it's a coach, we'll just use a couch as an example -- I don't know if it's going to fit. You can press a button, using the camera on the phone, now it'll project that couch into your space. Is that what I'm--?

Jon: That's exactly right, yeah.

And the cool thing about what we're doing here, is it's appless,

right? You don't have to download the Amazon app, or the IKEA app, or

whatever. This can happen right on any browser,