Cultural and technological change has made the web a possible and even desirable mode for complex social surveys, but the financial challenges faced by the Research Councils and the UK Government has accelerated this shift, creating an urgent need to explore both its potential and hazards for a range of studies. While progress has been made, there has been no real consensus about how this can best be achieved while maintaining population representativeness and preserving data quality. In this podcast Gerry Nicolaas from NatCen Social Research talks about GenPopWeb, a network of experts and professionals looking to change that.