In this episode of the Building Web3 Podcast, Jax Dwyer sits down with Krystyna from Cookie3 to explore how data analytics, KOL scoring, and smart attribution are transforming Web3 marketing.

Cookie3 is building the data layer for Web3, helping founders and marketers understand user journeys from off-chain traffic to on-chain actions. From KOL Intelligence to Cookie Snaps, Krystyna breaks down how to run effective influencer campaigns, track conversions, and reward real users—not bots.

If you're in Web3 marketing, launching a token, or building a community, this episode is your blueprint for growth backed by on-chain data.

🔑 Topics include:

• On-chain analytics for Web3 projects
  
  
  
• Scoring KOLs using smart engagement
  
  
  
• Running airdrops that actually work
  
  
  
• Fixing attribution in crypto campaigns
  
  
  
• Building products for real users—not bot farms
  
  
  
• The evolution of Cookie3, Cookie.fun, and Cookie Snaps
  
  
  

Chapters

00:00 – What is Cookie3?
01:00 – Tracking Off-Chain to On-Chain Behavior
02:15 – Scoring KOLs & Avoiding Bots
04:30 – Why Founders Need Real Data
06:00 – KOL Budgets: How to Avoid Wasting Money
07:30 – Building & Scoring a KOL Campaign
10:00 – How to Shortlist High-Quality KOLs
13:30 – Benchmarks, Comparisons & Final Selection
15:00 – Tracking Attribution with Cookie3
16:30 – Best Performing Campaign Types in Web3
18:30 – Email, Ads, PR, and What Actually Works
20:00 – Why Most Airdrops Fail (And How to Fix Them)
23:00 – Building Loyalty & Reducing Dump Pressure
25:00 – Overview of CookieDAO Products
27:00 – Cookie.fun, API Access & Agent Use Cases
28:45 – Cookie Snaps & Campaign Customization
30:30 – What’s Next: Decentralized Reward Pools
31:20 – Where to Learn More About Cookie3

Want to Grow your Twitter? Book your call: https://buildingweb3media.com/twitter-offer

Connect with Jax on Twitter: https://x.com/jaxxdwyer

Connect with our Guest:

https://x.com/krysiakozak

http://cookie3.com

Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed.

Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/