Welcome to another enlightening episode of the Building Web3 Podcast! Join host Jax Dwyer as he engages in a compelling conversation with Justin, the visionary founder of Safary. In this episode, we delve into the multifaceted world of Web3 growth and marketing, exploring innovative strategies, effective tools, and invaluable insights tailored for two-sided marketplaces.

Work with us: https://buildingweb3media.com/

Chapters

00:00 Introduction and Background
02:52 The Role of Two-Sided Marketplaces in Web3
05:56 The Power of Narrative Creation and Brand Building in Web3 Growth
09:20 Building Your Personal Brand in the Web3 Space
12:32 Effective Marketing Strategies for Web3 Projects
16:12 The Value of Blogs in Web3 Marketing
19:19 Web3 Marketing Attribution: Assessing Traffic Quality
22:14 Redefining the Product Funnel
24:22 Enriching User Profiles with On-Chain Context
28:11 Engaging Users and Creating Lookalike Audiences
30:01 Exploring Emerging Channels for Growth
37:29 Understanding Farcaster and Channel Ranking
42:28 Getting Involved with Safari

Key Topics Covered:

Web3 Growth and Marketing:
Innovative Growth Strategies: Discover unique growth strategies that are revolutionizing the Web3 landscape. Learn how Web3 projects can achieve exponential growth through innovative approaches that were previously uncharted.

Marketing Techniques: Understand the specific marketing techniques that are making waves in Web3. From community-driven growth to leveraging new data channels, get a comprehensive overview of effective marketing in the crypto space.

Two-Sided Marketplaces:
Understanding Dynamics: Justin explains the intricate dynamics of two-sided marketplaces and their application in Web3 projects. Learn how to balance and optimize both sides of the market for maximum efficiency and growth.

Real-World Examples: Gain insights from real-world examples of two-sided marketplaces and how they have successfully navigated the challenges and opportunities in Web3.

Content Marketing:
Blogs and Social Media: Learn about the power of content marketing through blogs and social media platforms. Understand how to create compelling content that resonates with your target audience and drives engagement.

Community Platforms: Explore the role of community platforms in content marketing. Discover how to build and nurture communities that amplify your brand's message and create loyal advocates.

User Behavior and Attribution:
Tracking and Analyzing Behavior: Dive deep into tracking and analyzing user behavior using advanced tools like Safary's tracking platform. Learn how to gather actionable insights that drive strategic decision-making.

Marketing Attribution: Discover the importance of marketing attribution in Web3. Understand how to attribute conversions to specific marketing efforts and optimize your campaigns for better results.

On-Chain Context and Engagement:
Enhancing User Profiles: Learn how on-chain data can be leveraged to enhance user profiles, providing deeper insights into user behavior and preferences.

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Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed.

Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/ 

Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/