For David Leiberman, Web3 and music share more similarities than differences. Notably, they connect, empower, and inspire. That’s at the core of the three chart-topping apps that David launched with co-founder Sammy Rubin: the kids’ music and illustration app Mibblio, short-form video creation, and editing platform Triller, and Disney Karaoke: Frozen (no explanation needed). Here, David reveals how he and co-creator Sammy Rubin’s products garnered accolades like the highest-grossing app in 100 countries and a surprise feature in the iOS App Store. Hint: it involves a little bit of marketing magic.

Now, David’s about to launch another big product: Console.xyz. Think next-gen Discord — a chat platform designed for decentralized Web3 and NFT communities that puts data ownership back in the hands of the individual. Did we just hear a collective gasp from growth marketers everywhere?

Topics discussed:

• The best Web3 definition we’ve ever heard
• The marketing brilliance of Taylor Swift’s Midnights album 
• The most embarrassing app Billy uses every day
• Structured creativity in the music industry and childhood education spaces 
• Metrics to measure an app’s “stickiness” — they’re probably not what you think 

Keep the growth going:

• Read the episode transcription
• Connect with David Leiberman, Co-Founder of Console.xyz, and Triller on LinkedIn
• Follow Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedIn
• Follow Billy Fischer, WillowTree Partner & VP of Business Development on LinkedIn
• Follow WillowTree on LinkedIn